My Gut Feeling

Strap on your helmet because it's war muther fuckas! Yes, everyday when you walk in past the outdated posters, which ran to a standing ovation in 1977, by the newspaper ads in B&W, which are framed and full of Greeked copy, past the Direct Mail design which garnered the agency negative $20,000...you arrive at your desk to face an advesary not seen since the infamous Zabka of 80's fame.

With your boss? Absolutely not. Find someone higher then him. Get them to agree with your opinion. Watch boss bend like plado.

With your co-workers? Yeah, cuz it makes tons of sense to be at war with people who are as jaded and selfish as yourselve....OH, and as smart...cause we are so intelligent and not hack infested liars.

Other Departments? No, because if you want to use PMS Color 189 for the logo, recomended a full page in the Jewish Journal, and decide to print on Utopia 100 with a spot varnish I could really give two shits and a teapot.

You are at War with the gut feeling. The feeling the client gets which is inept of reason, blank of logic and empty of sense.

Screw running a targeted online campaign, lets go with the full page four color verticals in Snowmobiling Magazine. We do want to be known as the "Snowmobiling Mecca of the South East" plus my wife's friend from college reads it and says its out of this world.

Logic: 0 Gut Feeling: 1

I like the body copy but lets get rid of the word 'fun.' Oh, why you ask? Because what is 'fun.' A good time you answer. But what is a 'good time.' That means nothing to me. Take out 'fun' and take out 'good', especially when it is followed by 'time.' G-d you guys should really be writing this stuff and should know our brand.

Sense: 0 Gut Feeling: 2

FINAL ROUND!

Oh my G-d this is GREAT! This is perfect this is amazing...but we think you can do better.
Excuse me?
YES, better! We want to see the "Wow" factor.
What is the "Wow" factor?
You know, something that isn't run of the mill.
Meaning???
You know, blows are hair back!
So what is wrong with this layout?
Just do another one damn it you can do better!
Glad someone thinks so, because I sure as hell don't!

Reason: 0 Gut Feeling:3

GAME OVER

When reason, reliability and sense just won't do, take solace in the greatest feeling of all...the GUT FEELING!